Helping Dive Centers & Pros across the Northeast, Midwest & Eastern Canada grow stronger training programs and better businesses.
A vocal-performance major who ended up in the water. Husband, dad, granddad, perpetual traveler, running the Northeast desk for the world's largest dive training agency.
I've spent a big part of my life around water, travel, people, and the occasional controlled chaos that seems to follow this industry around.
Professionally, I work in the dive world, helping Dive Centers and professionals grow their businesses, build stronger training programs, and hopefully make a little more sense of an industry that doesn't always make that easy.
Before all of that, I studied vocal performance in college, which probably explains why I've never had much trouble talking to people. I'm also a huge history geek, with a real love for travel and adventure, drawn to places, cultures, and experiences that feel a little more interesting than the ordinary.
The Mexican Caribbean still ranks high on my list, but I've got a soft spot for Central America and Latin culture in general.
I've been married to my wife, Kim, for more than three decades. Together we raised three kids: Derek, Corey & Kailee. Two grandkids now keep us busy on a lot of weekends, which is a pretty good tradeoff for getting older.
At the end of the day, I'm passionate about helping people, building relationships, and staying involved in a lifestyle that has given me a lot over the years. Welcome aboard.
Account management is a fancy phrase. The real job is unblocking centers, training pros, and making sure SSI shows up where you need it.
Onboarding, MyDiveGuide rollout, digital training materials, store-front signage, co-op marketing dollars and the occasional sanity check. If you run an SSI Center in my region, your business is my account.
Crossover support for instructors coming from other agencies, Instructor Training Course scheduling, specialty instructor add-ons, and pro-level career path planning across XR, Freediving, Mermaid & Lifeguard.
Tools and tactics for filling pool sessions, planning travel events, and turning Try Scubas into lifelong divers. I'll show up in your shop, do the math with you, and help you build the calendar that pays for next quarter.
Center visits, new program drops, trade-show notes & the occasional dispatch from underwater. Updated weekly.
The new Blackwater specialty is one of the most photographable nights you'll ever sell. We're seeing strong demand from photo-forward shops in NJ, MI and ON. I'm scheduling instructor crossovers through January.
Read the dispatch →Selected drops, refreshes, and dealer notices worth your attention this quarter.
New specialty for pelagic night diving. Materials available in MyDiveGuide. Crossover available for OWI and above.
Specialty · Launched ↗ / 02Updated standards and digital materials. Equipment configuration chapter rewritten with Razor/Stealth examples.
Refresh · Live ↗ / 03Expanded instructor pathway plus marketing toolkit. Strong opportunity for pool-only shops.
Marketing kit · Q4 ↗ / 04Updated curriculum for SAR and zero-vis work. New municipal partnership template for your region.
Curriculum · Updated ↗ / 05Streamlined intro experience designed to convert in a single pool session. New POS materials shipping now.
Lead-gen · Live ↗ / 06Improved offline mode, better video chaptering, and the long-requested batch certification workflow.
Platform · Dec 1 ↗A small selection from the road and the reef. The actual reason every spreadsheet and trade show is worth it.
A short, useful brief: new programs, dealer notices, regional events, and a few photos from underwater. No fluff.
Fastest way is email or text. I'm on the road most weeks. Leave a number and I'll call back the same day.
Center owner, instructor candidate, or just curious about SSI in the region. Pick a thread and I'll get back fast.
